The mark
The PTT horizon.
Three ascending lines inside a vertical capsule evoke a spotlight, a turning page, and the long view. It is designed to read at a glance and hold its own as a small-format signature.
The advantage of time, made visible.
Prime Time Talent uses editorial restraint, a decisive signal color, and a long-view point of view to make the agency feel as composed as the creators it represents.
Midnight#14212E
Porcelain#F4F3EF
Copper#B66B4A
Harbor#7A8995
Typography
Editorial spine. Clear signal.
Bodoni Moda carries authority and emotional cadence; DM Sans keeps the useful language warm, legible, and direct.
Display / Bodoni Moda
More to say.
Use for major statements, key ideas, and elevated editorial rhythm. Roman and italic weights should make the sentence feel like it is moving.
Utility / DM Sans
Built for the details.
Use for labels, navigation, forms, and body copy. Keep utility labels concise, tracked, and confidently quiet.
Voice
Direct. Worldly. Never generic.
Prime Time Talent does not overpromise or inflate. It names the advantage in the room.
Say this
“The next era of influence has a point of view.”
Say this
“Make the work travel further.”
Not this
“We help influencers grow their audience fast.”
Not this
“The biggest agency for every creator.”